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    How Do Facebook Ads Actually Work?

    by Milestone Media Group
    So many people and businesses run social ads without actually having a basic understanding of how the ads work.  I don’t mean in terms of features, what makes good copy, and that sort of thing. I mean at a foundational level, how are the ads...
    Uncategorized

    When is The Right Time To Optimise/Edit A Campaign?

    by Milestone Media Group
    One of the skills that people don’t speak about much when it comes to managing paid media campaigns is knowing when and when not to make changes to a campaign. It’s one of the most common mistakes, and in fairness, when there’s so much at...
    Uncategorized

    Retargeting: Your Lowest Hanging Fruit

    by Milestone Media Group
    It’s very annoying when you get followed around the website by a business, but it bloody works!  Retargeting campaigns are an absolute MUST for any online business, and offer the lowest hanging fruit of any opportunities for sales that you have.  So what is retargeting,...
    Uncategorized

    Paid Social Ad Targeting (the basics): Go Broad or Go Home

    by Milestone Media Group
    Targeting is an enormous topic when it comes to Facebook ads. So much so, that there is a galactic amount of misinformation out there about targeting on FB, a lot of outdated information, and frankly most people have a very distorted understanding of it. So...
    Uncategorized

    Why Campaign Objectives Matter

    by Milestone Media Group
    Any campaign that you run on social (as well as other ad platforms like Google) must have an objective. Not just from you as a business, as in what you want to achieve, but as an actual setting for the campaign. This has a big...
    Uncategorized
    Digital Marketing - In-house, or use an agency?

    Digital Marketing – In-house, or use an agency?

    by Milestone Media Group
    There is only one way to answer this question, and that’s every marketers favourite word: Depends. It truly does though. For some businesses or projects, and in-house team is a far better option than hiring in an agency. In fact, if you can get your...
    Uncategorized

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