Appstore & Playstore Ads
Ultra-Targeted, Attention-Grabbing, Customer-Led, Data-Driven Advertising
Probably the easiest campaigns you can create and launch as a business.
Seriously, if you’re an app company and aren’t running these right now, go launch them, it’ll take 15 minutes tops!
So why would you need an agency to support you on these platforms?
Well, they’re a total pain in the arse to scale, and these days you can barely track half of your data from ASA thanks to IOS14 (cheers Apple!).
Unlike other ad platforms, you can’t simply dictate what you want to spend on app ads. You can cap it of course, but for many businesses spending the desired amount can be a challenge due to the way these ads are served, and the customisation options that you have.
We’ve cracked the code when it comes to app ads, that allow you to scale and pull consistent numbers (which you’ll want to be doing as the traffic from these platforms is still dirt cheap compared to PPC and paid social!)
- Utilising a wide pool of keywords with the correct match types, and splitting them out into ad groups accordingly
- Splitting audiences so you can hit brand new users as well as existing ones, and past ones
- Understanding ad group settings to give the algorithm freedom to discover new keywords and search terms for you
- Ad copy that gets peoples attention, and imagery/descriptions of your app that ensure you’re converting at least half of the users that land on your app in the store
- Intelligent bidding, so you’re not paying too much, or too little on the most important keywords for your app
Buymie Case Study
With an improved demographic and LTV
Reduction in CPA
Massively improved campaign performance, and profitability
Up from 45% average, after introduction of new nurture flow
Months of Beating Targets
Consecutively, and counting!
So how can we achieve amazing results for you?
We Audit & Strategise
- Campaign structure & Bidding Strategy
- Website/Landing Pages
- Headlines, Creative, and Ad Copy Performance
- Keywords and match types
- Negative Lists
- Essentially, we take this opportunity to tell you what you’re doing right, what you’re doing wrong, and what the first 1-3 months worth of things are we’d do in your shoes to get to where you want to be